Licensing
Who licensed Ex Machina in the UK and how much did it cost? Universal studios- $15million
Who licensed Ex Machina in the US and how much did it cost? A24
Was Ex Machina an example of vertical or horizontal integration? vertical integration
Who licensed Mad Max Fury Road in the UK and how much did it cost? Warner bros- $150 million
Who licensed Mad Max Fury Road in the US and how much did it cost? warner bros
Was Mad Max Fury Road an example of vertical or horizontal integration?
Who licensed Me And Earl And The Dying Girl in the UK and how much did it cost? FOX
Who licensed Me And Earl And The Dying Girl in the US and how much did it cost?
Was Me And Earl And The Dying Girl an example of vertical or horizontal integration?
Marketing
What was the release date for Ex Machina in the UK? January 21st 2015
What was the release date for Ex Machina in the US? April 24th 2015
Which major films appear in its US release window? Avengers
What was the release date for Me And Earl And The Dying Girl in the UK? September 4th 2015
Which major films appear in its UK release window? Maze runner
What was the release date for Me And Earl And The Dying Girl in the US? June 12th 2015
Which major films appear in its US release window?
What was the release date for Mad Max Fury Road in the UK? May 14th 2015
Which major films appear in its UK release window?
What was the release date for Mad Max Fury Road in the US? May 15th 2015
Which major films appear in its US release window?
Distribution
How many screens was Ex Machina released on in the UK?
How many screens was Ex Machina released on in the US? it started at 4 then increased to 2000
When did Ex Machina screen at the Phoenix Leicester?
How long was its theatrical run in the UK?
How many screens was Me And Earl And The Dying Girl released on in the UK?
How many screens was Me And Earl And The Dying Girl released on in the US?
When did Me And Earl And The Dying Girl screen at the Phoenix Leicester?
How long was its theatrical run in the UK?
How many screens was Mad Max Fury Road released on in the UK? 546
How many screens was Mad Max Fury Road released on in the US? 50
When did Mad Max Fury Road screen at the Phoenix Leicester?
How long was its theatrical run in the UK?
Friday 18 December 2015
Friday 11 December 2015
Distribution
- A specialised film will typically have less then 10 prints.
- Distribution is the third part of the film supply chain.
- Distribution is often referred to as 'the invisible art', a process known to those only in the industry.
- When discussing distribution, vertical integration means where the three stages (production, distribution and exhibition) are seen as one large process, under the control of the film company
- Vertical integration isn't so common in the independent sector because producers tend to not have long term economic links with distributers, who likewise have no formal connections with exhibiters.
- The three stages involved in the independent sector are: licensing, marketing and logistics.
- Licensing is the process by which a distributer requires the legal rights to exploit a film.
- The two levels of licensing are international distribution and local distribution
- The advantages of being a major US studio are that they have their own distribution offices in all major territories.
- The three different types of rights that you can acquire at a local level are: Theatrical rights (showing the film in cinemas), Video rights (for video and dvd exploitation) and TV rights.
- Royalties are taken from the profit that the film makes. Usually a local distributer will conventionally share profits equally with the producer for the theatrical leg, pay back higher royalties for broadcast rights, and lower for video/DVD.
- The most effective way to increase interest in a film is to release a film in a theatrical way (in cinema) so that the film creates interest.
- It takes two years after the opening in cinemas to come out on 'free to air TV'
- The two key questions surrounding the marketing of a film are; when? and how?
- Films are typically released on a Friday
- Before releasing a film on a Friday the distributer will look at a schedule of other film releases on that day.
- A 'light week' in terms of distribution means that there won't be a load of films on at the same time, ensuring screen space and adequate review column inches in the press allocated to any new release.
- To position a film distinctively means to avoid releasing the film around the same time when a film with similar traits is to be released.
- This has become increasingly difficult in the UK due to the release schedule featuring over 10 new releases each week.
- P&A are Prints and Advertising.
- P&A can range from £1,000 to over £1 million for a release of a film in the UK.
- A mainstream film will have over 200 prints.
- A key factor for developing a profile for a film is press response.
- Awareness of a film can also be raised by advertising in magazines/news papers and cinema posters.
- It is risky to release a film in the UK because the print cost is very high.
- Companies are looking towards viral marketing because it is the easiest and cheapest way of marketing.
- The benefits of a talent visit is to get editorial coverage to support a release
In the pre digital film age what was a distributor responsible for?
- The average cost of a 35mm print, including delivery to a cinema, is around £1,000.
- In a future print there are usually 5-6 reals
- 35mm prints tend to get damaged because of the amount of times they are used in different projectors.
- Prints are usually stored at the UK's central print warehouse in West London.
- A theatrical release usually lasting up to 6 months.
- Digital distribution in the UK started towards the end of 2005.
- Digital distribution is more cost effective. It is also less stressful to send films as computer files to cinemas across the UK.
- China and Brazil where the first countries to adopt digital distribution.
- 2005 the UK Film Council Digital Screen Network launched in the UK by Arts Alliance Media creating a chain of 250 2K digital cinema systems
Why has digital distribution radically altered the operating model of distributors?
- Films are now available to pre order as the film is still in the cinemas.
- A loss leader is a strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services.
Tuesday 8 December 2015
Sunday 6 December 2015
what significance does the continuing development of digital media technology have for media institution and audiences?
what significance does the continuing development of digital media technology have for media institution and audiences?
Aspect:
computer- CGI, editing, distribution and marketing.
Distribution:
Aspect:
computer- CGI, editing, distribution and marketing.
Distribution:
- DVD- Bluray- free download
- Netflix- stops illegal downloads
Editing:
- Mad max- improvement throughout the films
- Ex machina- CGI/rotoscoping
marketing:
- youtube
- socialmedia
- viral marketing ^
View point- The continuing development. such as Imax, CGI, 2D and 3D.
instruction- what significance?
- 2D and 3D, IMAX, flash, edge arm
- how its filmed -proccess
- marketing
- distribution
- editing- Ava body
- crossmedia
- synergy
- screens
- conversion- watching from phones, yt and social media.
The continuing development of digital camera media has had a great significance for media institution and audiences. It has made a huge change in marketing, distribution and the filming process.
Films such as mad max have come so far in terms of action and the graphics. The lastest mad max film -'fury road' was shot mainly using a flash camera. A flash camera can shoot the film and then to be turned into 2D, 3D and IMAX. This has resulted in wider audiences and will attract people who want the film in great quality, in 3D for extra effect or just 2D for those who just want to see the film, and all these can be shown in the same cinema at the same time. During this film they also used an edge arm- a camera attached to the side of a moving vehicle. This is a good development because we can now easily shoot moving vehicles. At the end of the film they shot it using a slow motion camera instead of doing it in the editing process. In the editing process of mad max they used CGI in some of the parts to make the background bigger and added in little details to the costume of the characters. In Alex Garland's Ex machina, rotoscoping was used to pencil in Avas body to make it robotic and see through, we would not have been able to do it for similar previous films such as 'AI' and '2001'.
Digital media has also impacted how we distribute films. We can now watch films on line legally through websites such as 'Netfilx'. Netfilx came about so people could watch the film with out going to the cinema and not downloading it illegally. It appeals to audiences because we can watch hundreds of films without having to pay and so to the cinema. We do have to pay to use these websites so it is still beneficial for the production companies but for us it is a lot cheaper and we get more from our money. We can as well put the films onto discs to sell in shops. The development of this went from video tapes to DVDs then finally to Blu ray. A blu ray is very similar to a DVD but it comes with extras such as downloading the film to your computer for free which is why more and more people are starting to but them. Another improvement we have on film is that through each generation of film the quality increases.
The biggest significance that digital media development has had is how we market films. Because of conversion that we now have, such as social media and youtube, we can now uses a marketing process called viral marketing. This is when the film gets spoke about on the media pages and youtube adverts where everyone can see it. This costs the companies very little money and is the fastest and wider spread way of getting everyone talking about a film. Conversion also lets audiences watch films from our phones and computers getting even more views. However, mad max didn't rely on viral marketing, and more on other methods such as posters and adverts. Another marketing example is cross-media that is used to market Mad max. The company worked with a gaming company to produce a gamed about the film that was released just before the film.
Films such as mad max have come so far in terms of action and the graphics. The lastest mad max film -'fury road' was shot mainly using a flash camera. A flash camera can shoot the film and then to be turned into 2D, 3D and IMAX. This has resulted in wider audiences and will attract people who want the film in great quality, in 3D for extra effect or just 2D for those who just want to see the film, and all these can be shown in the same cinema at the same time. During this film they also used an edge arm- a camera attached to the side of a moving vehicle. This is a good development because we can now easily shoot moving vehicles. At the end of the film they shot it using a slow motion camera instead of doing it in the editing process. In the editing process of mad max they used CGI in some of the parts to make the background bigger and added in little details to the costume of the characters. In Alex Garland's Ex machina, rotoscoping was used to pencil in Avas body to make it robotic and see through, we would not have been able to do it for similar previous films such as 'AI' and '2001'.
Digital media has also impacted how we distribute films. We can now watch films on line legally through websites such as 'Netfilx'. Netfilx came about so people could watch the film with out going to the cinema and not downloading it illegally. It appeals to audiences because we can watch hundreds of films without having to pay and so to the cinema. We do have to pay to use these websites so it is still beneficial for the production companies but for us it is a lot cheaper and we get more from our money. We can as well put the films onto discs to sell in shops. The development of this went from video tapes to DVDs then finally to Blu ray. A blu ray is very similar to a DVD but it comes with extras such as downloading the film to your computer for free which is why more and more people are starting to but them. Another improvement we have on film is that through each generation of film the quality increases.
The biggest significance that digital media development has had is how we market films. Because of conversion that we now have, such as social media and youtube, we can now uses a marketing process called viral marketing. This is when the film gets spoke about on the media pages and youtube adverts where everyone can see it. This costs the companies very little money and is the fastest and wider spread way of getting everyone talking about a film. Conversion also lets audiences watch films from our phones and computers getting even more views. However, mad max didn't rely on viral marketing, and more on other methods such as posters and adverts. Another marketing example is cross-media that is used to market Mad max. The company worked with a gaming company to produce a gamed about the film that was released just before the film.
In conclusion, the development of digital media has impacted greatly on the marketing, distribution and production process of the film. It has now got a faster way of marketing which saves them a lot of money- viral marketing and can work in cross-media to produce other popular products such as video games to attract people who they think will have an interest in the film. It has also made a great change to how we view films. Being able to watch films online attracts so many more audiences because it's cheaper and we can do it from home.
It has also made the filming processes a lot easier and quicker to do while the quality is really high.
It has also made the filming processes a lot easier and quicker to do while the quality is really high.
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